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Liquid Gold - Literally - Why is EVOO so expensive?

Liquid Gold - Literally - Why is EVOO so expensive?

Olive oil has long been praised for its health benefits and culinary versatility. But have you ever wondered why this liquid gold comes with a hefty price tag? Let's delve into the factors that contribute to the high cost of olive oil.

Quality Matters

One of the primary reasons for the high price of olive oil is the emphasis on quality. Extra virgin olive oil, the highest grade of olive oil, is extracted from the first extraction of the olives without the use of heat or chemicals. This meticulous process results in a superior product with a rich flavour profile and high nutritional value, making it more expensive to produce.

Harvesting Challenges

The cultivation of olive trees is a labor-intensive process that requires careful attention to detail. Olive trees are sensitive to climate conditions and require specific soil and water requirements to thrive. Recent factors such as drought, excessive heat and flooding have added to an already poor harvest. Additionally, some or all of the harvesting of olives is done by hand to prevent damage to the fruit, adding to the overall production costs.

Limited Supply

Olive oil production is heavily influenced by external factors such as weather conditions, pests, and disease. This can lead to fluctuations in the supply of olives, impacting the overall production of olive oil. As a result, the limited supply of high-quality olive oil contributes to its higher price point.

Health Benefits

Consumers are increasingly aware of the health benefits associated with olive oil, such as its high levels of monounsaturated fats and antioxidants. This growing demand for olive oil as a healthy cooking oil or salad dressing has also contributed to its higher price, as producers are able to command a premium for a product with perceived health benefits.

Final Thoughts

While the cost of olive oil may be higher compared to other cooking oils, the quality, flavour, and health benefits it offers make it a worthwhile investment for many consumers. By understanding the factors that contribute to the price of olive oil, you can better appreciate the value of this culinary staple.

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